Native advertising is a form of paid media that includes a mix of creative content and branding in a way that typically fits with the natural flow of the medium it is presented on. Many advertisers are turning to native advertising as a way to get their brand messages in front of their target audience in a non-disruptive way.
“Consumers interact with native ads 20% to 60% more than they do with standard banner ads.” (Mediapost)
Interactions with native range from the viewer clicking though to the client's website, watching a video, or using social sharing tools to share content with their friends. Many of our native advertising packages include:
- Custom story with content created by professional writers
- Print and online articles
- Social sharing tools
- Spots for video, social media feeds, and display ads to be featured alongside your story
- "Audience Boost" options with social media boosts and retargeting.
Historically native advertising has been out of reach for small business due to it's high price point. Hearst Media Services Southeast Texas has native advertising options for any size business, big or small!